Ford 360 Guide

UI/UX · Product
ClientFord
Year2022
ScopeProduct, Research

Ford owners were lost in a manual nobody reads — while the features they paid for went unused. Ford 360 Guide reimagined how drivers discover the technology in their vehicle.

We designed an in-context guide that surfaces the right explanation at the right moment — paired to the screen the driver is already looking at, with zero friction.

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